Fruitcakes are better . . .

Fruitcakes are better . . .

Thursday, December 22, 2016 - 16:07

. . . than copy run amok.

Even the most weirdly flourescent fruit laden cake, heavy as a brick, can have more pizazz than copy that falls flat. But rather than fruitcake shaming, we'd rather up your copy's game this new year with baked-in strategic savvy and effective content.

Go ahead, draw the celebratory line at fruitcake — but enjoy every bit of the holidays.

We can write all about it afterwards.

Happy, Happy Holidays!

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