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A few years ago, I happened on a jewel of a book called “Not Quite What I Was Planning” by Writers Famous and Obscure. A collection of six-word memoirs, I found this crazy quilt little nugget profound, odd, funny and powerful.
Advertising, hopefully, still holds a primo place in your magical marketing mix. Oddly, there’s nothing magical about not only creating advertising that really works — but doing it without blowing your budget in the process! But, before you even think about your next advertising campaign, take a step back first, ask yourself a few questions and be methodically honest about your answers.
Change can be exhilarating. It can be exciting and redefining or, it can knock you off your feet with a fury. Last year, I cycled through both sides of that spectrum and I’m still more than a little dazed. One redesign creatively transformed my website; the other completely alchemized my life with bottomless grief.
